KIA starts a broadcast campaign and provides viewers with special NFTs via a QR code

According to a news release, KIA has launched a non-fungible token (NFTs)-based campaign in the United States. The “Built for Whoever You Are” campaign was developed in partnership with creative firm David&Goliath and represents a watershed moment in the adoption of digital assets.

The NFTs will emphasize Kia Soul’s 2023 model’s “individuality.” The television campaign will include a 30-second advertisement in which three NFTs embark on a journey aboard a Kia Soul and drive through a metropolis.

By scanning a QR code that is presented by the 30-second spot, viewers will be able to purchase one of the products in this collection. The Sweet NFT platform will provide support for the digital asset collections. Each NFT will be made with excellent quality and in a 3D computer-generated format, and will have a special feature of its own.

The following is what Russell Wager, Vice President of Market for KIA America, had to say about the announcement and why NFTs are ideal for the Kia Soul:

With its iconic style, endless adaptability, capability and advanced technology, Soul redefined the boxy small-car segment when it was first launched in 2009 and has steadily evolved to appeal to customers across generations with its edgy good looks, practicality, and efficiency (…). The Soul is as individualistic as the NFTs are, and as a brand, Kia is always innovating to stay on the cutting edge.

The marketing campaign and NFT collection will include a total of 10,100 items with a Kia theme. According to the press announcement, each of these items will be inspired by the 2023 Kia Soul. Sweet’s founder and CEO, Tom Mizzone, stated: